our approach

We call our approach Nordic simplicity. It’s about finding beauty in balance, where classic Danish design meets modern lines, where industrial edges soften into organic forms. Sculptural yet minimal. Light and shade. Always a dialogue of contrasts.

We design with curiosity and intention, crafting spaces that feel calm, considered and deeply human.

our guiding principles

Lou Joia is deeply rooted in the rich heritage of Scandinavian and Nordic design, with a special focus on Danish interiors. We proudly partner with leading Scandinavian brands and local suppliers to transform homes across Dublin, making each space feel personal, serene, and inspiring.

Guided by the principles of human wellbeing, we aim to create environments that are not only visually stunning but also foster a true sense of comfort and calm. Every project is a celebration of simplicity, harmony, and joy: values that lie at the core of everything we do.

our story

Lou Joia (latin for La Joie & Joy) is both a promise and a tribute to founder Chloe’s daughter, Lou Rose. The studio is built on the belief that homes should be filled with beauty and meaning, bringing joy into everyday living through curated art, thoughtful furniture, and emotionally resonant design.

Chloe’s creative roots began in professional theatre before she discovered contemporary painting in 2010, creating and selling work to private collectors across France. She later completed a Master’s degree in International Luxury Marketing in France and started her marketing career working with prestige perfume and cosmetics brands, sharpening her eye for storytelling, aesthetics, and craft. Alongside her creative practice, Chloe has built her career in the tech industry, leading large international teams: a background that brings strategic clarity, structured project management and a highly collaborative approach to every Lou Joia project. 

Lou Joia Studio grew organically after Chloe transformed a newly built penthouse into a Nordic Parisian sanctuary, sparking enquiries from neighbours, clients, and her Instagram community. A later trip to Scandinavia deepened her connection to Danish design: light-led spaces, honest materials and purposeful objects leading to the creation of Lou Joia Marble Rituals, a signature piece celebrating timeless forms and the grounding beauty of natural stone.

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Limewash adds a natural texture to the walls. When paired with deep navy blue, the contrast is both bold and calming. The Utzon pendant brings a touch of Danish design. #byloujoia #scandi #limewash #nordicstyle
Embracing Nordic minimalism in its truest form. Less isn’t just an aesthetic, it’s about surrounding myself with pieces that feel authentic and substantial. Materials that stand the test of time and objects that bring serenity. Designing
Designing a living room the Nordic way comes down to a few essentials: light, flow, calm tones and texture. #scandiinteriors #nordicdesign #interiordesign #livingroom #design
I’m preparing a reveal, something deeply special to my heart. A ritual. In marble. Aromatic architecture. Soon #press #art #design #ireland
Finding stillness #flower #interiordesign #japandi
On rainy days your home should be your sanctuary. Inspired by the Danish philosophy of hygge interiors that envelop you in comfort soft textures warm lighting and a peaceful ambiance that calms your mind. Hygge is about more than aesthetics it’
Lou Joia Studio is delighted to join Design Source Ireland and the Interior Design Directory. Lou Joia is an artistic interior design studio inspired by Nordic and Scandinavian design. Join us at the RDS on the 5th and the 6th of March 2026.
A dramatic hallway transformation. The task was to take a recently constructed space with no distinct identity and infuse it with charm and emotional resonance. Achieved by blending refined Parisian sophistication with Nordic aesthetic to evoke a sen
My favorite pieces, the Japandi custom joinery, the Knitting Chair and a Lou Joia object in the background. Photographed by Lou Joia Studio #interiordesign #audocopenhagen #nordic #scandi
The Audo Coat Hanger, photographed by Lou Joia Studio🤍 #scandi #interiordesign #nordicliving
Design that invites you to adopt Nordic Simplicity. #interiordesign #nordicdesign #craftedspaces #slowliving #interiordecor