From joy to design

Recognised for our distinctive approach to Scandinavian design, we craft spaces where simplicity deepens into meaning.

Chloe Lasserre, founder of Lou Joia Studio

Chloe Lasserre, Founder & Creative Director

Our approach

We call our approach Nordic simplicity. It’s about finding beauty in balance, where classic Danish design meets modern lines, where industrial edges soften into organic forms. Sculptural yet minimal. Light and shade. Always a dialogue of contrasts.

We design with curiosity and intention, crafting spaces that feel calm, considered and deeply human.

Guiding principles

Lou Joia Studio is deeply rooted in the rich heritage of Scandinavian and Nordic design, with a special focus on Danish interiors. We proudly partner with leading Scandinavian brands and local suppliers to transform homes across Dublin, making each space feel personal, serene, and inspiring.

Guided by the principles of human wellbeing, we aim to create environments that are not only visually stunning but also foster a true sense of comfort and calm. Every project is a celebration of simplicity, harmony, and joy: values that lie at the core of everything we do.

Our story

Lou Joia, meaning “La Joie” and “The Joy” in Italian and French Nissard, is both a promise and a tribute to founder Chloe’s daughter, Lou Rose. The studio is built on the belief that homes should be filled with beauty and meaning, bringing joy into everyday living through curated art, thoughtful furniture, and emotionally resonant design.

Chloe’s creative roots began in professional theatre before she discovered contemporary painting in 2010, creating and selling work to private collectors across France. She later completed a Master’s degree in International Luxury Marketing in France and began her marketing career working with prestige perfume and cosmetics brands, sharpening her eye for storytelling, aesthetics, and craft.

Alongside her creative practice, Chloe built a career in the tech industry, leading large international teams. This background brings strategic clarity, structured project management, and a highly collaborative approach to every Lou Joia project.

As a certified interior designer, Chloe brings both creative intuition and professional expertise to each project, crafting spaces that feel refined, personal and deeply meaningful.

Lou Joia Studio grew organically after Chloe transformed a newly built penthouse into a Nordic Parisian sanctuary, sparking enquiries from neighbours, clients, and her Instagram community. A later trip to Scandinavia deepened her connection to Danish design: light-led spaces, honest materials, and purposeful objects. This journey led to the creation of Lou Joia Marble Rituals, a signature collection celebrating timeless forms and the grounding beauty of natural stone.

Awards & Features

Lou Joia Studio is proud to be a double award-winning studio, recognised at the BUILD Architecture Awards 2026 as Best Scandinavian Interior Design Studio in Ireland and Best Residential Interior Design Project for its Blackrock residence.

Founder and Creative Director ChloÊ Lasserre was also named a Female Founder to Watch at the Female Founder Awards 2026, celebrating the studio’s distinctive approach to Scandinavian-inspired interiors, thoughtful craftsmanship and emotionally resonant design.

Lou Joia Studio’s work has been featured in IMAGE Magazine, Ireland’s Homes Interiors & Living and The Irish Times.

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A close-up of the Rosso Levanto marble slab selected for the Lou Joia Marble Rituals collection. Each slab is individually hand-selected by Chloé for the richness of its colour, depth of veining and natural movement, ensuring that every candl
The little brass pear from Audo Copenhagen. Slightly unexpected, a little playful and just enough to bring warmth to the stone and deeper tones around it. #brass #decor #interiordesign #scandiinterior #scandinaviandesign Photographed by @eddierunsw
A quiet nod to mid-century design. The Bukowski Chair by New Works draws on the language of 1950s and 60s furniture: sculptural curves, tapered timber legs and a strong emphasis on proportion and craftsmanship. What makes it feel contemporary is th
The Darling in Copenhagen is the epitome of Danish design. A beautifully layered mix of mid-century classics, contemporary art, rich colour and exceptional craftsmanship. Warm oak, woven cane, terracotta leather and sculptural lighting sit against
To all my new followers, welcome to Lou Joia. I thought it might be a good time to reintroduce myself. I’m Chloé, founder of Lou Joia Studio, a Scandinavian Interior Design Studio based in Dublin. I have always been drawn to spaces th
Quietly preparing for the homes of 2027 🤍 Thank you to all my clients for trusting Lou Joia Studio to shape your homes into Nordic sanctuaries. We have a busy second half of 2026 ahead and 2027 will be the year when so many of the homes currently un
Like candy. Soft, luminous, almost edible in the way it catches the light. Photography by @eddierunswild with Lou Joia Studio #LouJoiaStudio #QuietLuxury #LightingDesign #Pink #handblownglass
A little girl’s bedroom designed By Lou Joia Studio #scandinaviandesign #toiledejouy #minimaldesign
Five gentle lights, like a constellation, guiding the home into evening. #scandinaviandesign #interiordesign #japandi
Lightness held in perfect balance. Natural oak, fine architectural lines and objects chosen with intention by @wouddesign
Two years of Lou Joia Studio, a gift to you 🤍 #scandinavian #japandi #interiordesign
For me, true beauty is not found in flawlessness. It is found in raw materials, texture and the poetry of something that feels deeply human. A quiet presence. A beautiful imperfection.

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